Transcreation
Creative Translation
Beyond international borders
Creative translations
Transcreation
The term transcreation is the combination of two terms: translation and creation. This means that it is a more complex process than just translation.
Also known as creative translation, transcreation is the localised rewriting of marketing and communication texts, such as brochures, promotional texts and websites.
The aim is to convey the same emotional impact in the target language as the original text, while reflecting the company’s identity and tone of voice and respecting cultural factors.
Why localise your text?
Companies who wish to go international do not just want to speak to an audience beyond their national borders, but they also want to reach them!
To do this successfully, acommunication strategy that takes linguistic and cultural factors into account is essential, and this is where transcreation comes in. With the work of specialised translators (transcreators), our texts resonate with the desired target audience, drawing on their specific linguistic and cultural references in order to convey the original message with the same emotional and stylistic qualities, while remaining faithful to the original text.